History of Our Business

 

In 1992, with Canada’s Muslim population growing, the community saw a need for an affordable range of halal food products like sliced meats, hot dogs and burgers. Working hand-in-hand with the community, Halal certifying bodies, and several global authorities on Halal process, our first line of Halal products entered grocery stores. Based on the ever growing demand for high-quality Halal food, we recognized the Halal consumer deserved a trusted brand all their own.  For 30 years we’ve worked closely with our community to make the products our customers know and love. To this day we work with Muslim scholars and Halal certification authorities to meet the needs of Canadian Muslim families.